Mobile Apps
Mobile Apps: stock and serial tracking, sales and e-commerce, service and reporting.
Challenges
- Revenue looks gross because the store commission is never deducted.
- In-app subscription renewals cannot be tracked.
- User acquisition cost cannot be compared against revenue.
- Release distribution and bug records are kept in separate places.
Workflows
Store revenue and commission
- The store revenue statement is imported.
- The store commission is deducted as a deduction line.
- Net revenue is reported by product and by country.
In-app subscription
- The subscription plan and its renewal cycle are defined.
- Renewed and cancelled subscriptions are tracked.
- User acquisition cost is compared against revenue.
Documents
- Sales invoice
- Store revenue statement
- Subscription agreement
- Release publication record
Reports
- Store and commission listing
- Subscription renewals and cancellations
- User acquisition cost
- Revenue by product
Metrics
- Net revenue ratio
- Churn rate
- User acquisition cost
- Average revenue per user
Compliance
- Distance selling and subscription rules
- App store policies
- GİB e-Invoice / e-Archive
- Kvkk
Glossary
- Store commission
- Deduction line against revenue
- In-app subscription
- Recurring subscription invoice
- User acquisition cost
- Allocation of marketing spend
- Release publication
- Dated publication record
Frequently Asked Questions
Can I separate the store commission from net revenue?
Yes — the commission is a deduction line, so gross and net revenue are shown separately.
Can I track subscription renewals?
Yes — renewed and cancelled subscriptions are reported by period.
Can I compare acquisition cost with revenue?
Yes — marketing spend is allocated by channel and matched against revenue.
Can I see revenue by country?
Yes, sales records carry country and currency, so revenue is reported broken down by market.
Can I deduct returns and refunds from revenue?
Yes, the refund record is posted to the relevant period and adjusts net revenue.
