Advertising Agency
Advertising agency: project/job, social media, customers.
Challenges
- Campaign budget and production cost are not kept apart, so agency profit is invisible.
- The media plan is not compared with actual airing.
- Agency commission and direct costs accumulate in the same line.
- Freelance costs are not tied to the campaign.
Workflows
From brief to campaign
- The campaign is opened with client, budget and period.
- The media plan is entered by channel and date.
- Production jobs become work orders tied to the campaign.
Delivery and invoicing
- Actual airing is posted against the plan.
- Freelance and production costs are posted to the campaign.
- The invoice shows media spend and agency commission on separate lines.
Documents
- Campaign brief
- Media plan
- Production work order
- Campaign invoice
Reports
- Campaign profitability
- Plan versus actual airing variance
- Commission income
- Freelance cost breakdown
Metrics
- Campaign profit margin
- Commission rate
- Plan realisation percentage
- Turnover per client
Compliance
- Advertising board regulations
- Copyright and usage rights records
- Contract and e-invoice obligation
Glossary
- Campaign
- Cost centre that gathers budget and spend
- Media plan
- Airing schedule holding channel and date
- Agency commission
- Separate revenue line on the invoice
- Production
- Production work order tied to the campaign
FAQ
Can I see campaign profit?
Yes — budget, production and freelance costs all accumulate on the campaign.
Can I compare plan with actual?
Yes — the media plan and actual airing sit in the same report.
Can I show the commission separately?
Yes — media spend and agency commission are separate lines on the invoice.
Can I post freelance costs to the campaign?
Yes — the cost is tied directly to the relevant campaign.
Can I see turnover by client?
Yes — campaigns are tied to the client account and turnover accumulates.
